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strategic presentation design for a government program

industry

public sector, culture

public sector,

culture

public sector, culture

services

information design,

presentation design

information design,

presentation design

location

Kyiv, Ukraine

description

"1000 hours of ukrainian content" is a state program funding film, series, animation, theatre and music — a national initiative with a multi-billion budget.

i designed the deck that has to explain all of it in one sitting. the hard part wasn’t the slides — it was the logic underneath them.

"1000 hours of ukrainian content" is a state program funding film, series, animation, theatre and music — a national initiative with a multi-billion budget.

i designed the deck that has to explain all of it in one sitting. the hard part wasn’t the slides — it was the logic underneath them.

Booklet for the 1000 Hours of Ukrainian Content program open on the project timeline

a matrix nobody could read across

a matrix

nobody could

read across

a matrix nobody could read across

at the center sits a content matrix: twenty types, each with duration, project count, unit cost and production time. it arrived as a spreadsheet — complete, impossible to hold in your head.

around it — budget allocation, selection stages, commissions, timelines. all of it lands with people who read the deck once, in a room, and decide.

at the center sits a content matrix: twenty types, each with duration, project count, unit cost and production time. it arrived as a spreadsheet — complete, impossible to hold in your head.

around it — budget allocation, selection stages, commissions, timelines. all of it lands with people who read the deck once, in a room, and decide.

The client’s original budget spreadsheet before the redesign

Content matrix spread from the 1000 Hours presentation

logic before

the layout

logic before

the layout

i started with what the table is for: which columns a reader compares, which ones they check once and forget, and where the color grouping carries meaning i couldn’t touch.

that decided the layout. the columns people compare stay adjacent, so the eye travels one line; the rest move outward, informing without interrupting.

the deadline was three days — enough to build the structure once. getting the logic right first was the only way to survive.

i started with what the table is for: which columns a reader compares, which ones they check once and forget, and where the color grouping carries meaning i couldn’t touch.

that decided the layout. the columns people compare stay adjacent, so the eye travels one line; the rest move outward, informing without interrupting.

the deadline was three days — enough to build the structure once. getting the logic right first was the only way to survive.

Proposed topics spread from the 1000 Hours presentation

the eye has to hold the line

the client’s real request wasn’t "make it pretty". it was that someone following one type of content shouldn’t lose the row halfway across the slide. so rows are separated by air instead of rules, and each color group is framed as a block.

one idea per slide, figures set large enough and the sequence ordered so the deck holds up.

All eight slides of the 1000 Hours of Ukrainian Content presentation

complex, but not complicated.

complex,

but not

complicated.

a spreadsheet became eight slides that explain themselves — read at a glance, defensible under questions, and delivered inside the deadline it was given.