logotype and brand materials for a creative agency
logotype and brand materials for a creative agency
industry
industry
creative production, visual content
creative production, visual content
services
services
logotype, brand materials, certificate, business card
logotype, brand materials, certificate, business card
description
description
base makes photo, video and creative direction for brands, businesses and artists. an agency selling ideas can’t look like everyone else.
everything is built on one word, drawn as a single liquid mark — letters poured into one another.
base makes photo, video and creative direction for brands, businesses and artists. an agency selling ideas can’t look like everyone else.
everything is built on one word, drawn as a single liquid mark — letters poured into one another.
a creative agency with no mark
a creative agency with no mark
base was already producing work for brands and artists — but had nothing to sign it with. an agency selling creative direction is judged on its own first.
the mark had to hold up everywhere: a feed avatar, a printed certificate, a founder’s card. small, large, black on white, white on black.
base was already producing work for brands and artists — but had nothing to sign it with. an agency selling creative direction is judged on its own first.
the mark had to hold up everywhere: a feed avatar, a printed certificate, a founder’s card. small, large, black on white, white on black.
five routes,
one word
five routes,
one word
a lot of directions were drawn before one held: rigid boxed grotesque, stencil, techno-modular, psychedelic, sliced. each said something true, none said it all.
the answer was the loosest of them — letters melting into one continuous flow, softer than type. the rigid ones promised precision, and base doesn’t sell precision. it sells ideas.
a logo for a creative agency shouldn’t look assembled — it should look poured, like the shape found itself.
a lot of directions were drawn before one held: rigid boxed grotesque, stencil, techno-modular, psychedelic, sliced. each said something true, none said it all.
the answer was the loosest of them — letters melting into one continuous flow, softer than type. the rigid ones promised precision, and base doesn’t sell precision. it sells ideas.
a logo for a creative agency shouldn’t look assembled — it should look poured, like the shape found itself.
black & white, nothing else
black & white, nothing else
color was dropped on purpose: base frames other people’s work, and a brand color of its own would fight every frame next to it. the wordmark holds in pure black and white.
applied across a gift certificate ("creative content, limitless potential") and the founder’s business card — services and contacts on one black surface the team actually hands out.
color was dropped on purpose: base frames other people’s work, and a brand color of its own would fight every frame next to it. the wordmark holds in pure black and white.
applied across a gift certificate ("creative content, limitless potential") and the founder’s business card — services and contacts on one black surface the team actually hands out.
one mark, unmistakable.
one mark,
unmistakable.
one mark,
unmistakable.
two weeks, start to finish. base now signs its work with a single mark — recognizable in a feed, on a certificate, and in a founder’s hand.
two weeks, start to finish. base now signs its work with a single mark — recognizable in a feed, on a certificate, and in a founder’s hand.
two weeks, start to finish. base now signs its work with a single mark — recognizable in a feed, on a certificate, and in a founder’s hand.
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
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