rebrand for a faculty of borys hrinchenko university
rebrand for a faculty of borys hrinchenko university
industry
industry
education
education
services
services
brand identity, guidelines, social media, merch
brand identity, guidelines, social media, merch
location
location
Kyiv, Ukraine
Kyiv, Ukraine
description
description
feu is the faculty of economics and management at hrinchenko university. its old look was dated and said nothing to the people it needed most — applicants.
the new one is loud, sharp and built for the generation choosing where to study.
feu is the faculty of economics and management at hrinchenko university. its old look was dated and said nothing to the people it needed most — applicants.
the new one is loud, sharp and built for the generation choosing where to study.
a look that
aged out
a look that
aged out
a faculty inside a university has a hard brief: stand out enough to be chosen, stay close enough to belong. what feu had was dated, inconsistent, and easy to walk past.
and the people it’s speaking to are seventeen. a brand that reads as official paperwork doesn’t win an applicant deciding where to spend four years.
a faculty inside a university has a hard brief: stand out enough to be chosen, stay close enough to belong. what feu had was dated, inconsistent, and easy to walk past.
and the people it’s speaking to are seventeen. a brand that reads as official paperwork doesn’t win an applicant deciding where to spend four years.
built from
structure, not decoration
a look that
aged out
monospace, because an economics faculty runs on structure — so the letters are built on a grid instead of drawn as an emblem.
two versions, because the full lockup dies at small sizes — the descriptor for official things, the bare abbreviation for everything else.
blue keeps it a university, pink is the part applicants answer to. one color alone would only have said half of it.
monospace, because an economics faculty runs on structure — so the letters are built on a grid instead of drawn as an emblem.
two versions, because the full lockup dies at small sizes — the descriptor for official things, the bare abbreviation for everything else.
blue keeps it a university, pink is the part applicants answer to. one color alone would only have said half of it.
loud on every surface
loud on every surface
deep blue to pink gradients carry the brand across everything — merch, stickers, business cards, print and digital. bright enough to be noticed by a seventeen-year-old, disciplined enough for a university.
delivered as a nineteen-page guideline book, so the faculty keeps the look consistent without me in the room.
deep blue to pink gradients carry the brand across everything — merch, stickers, business cards, print and digital. bright enough to be noticed by a seventeen-year-old, disciplined enough for a university.
delivered as a nineteen-page guideline book, so the faculty keeps the look consistent without me in the room.
a faculty worth choosing.
a faculty worth
choosing.
a faculty worth choosing.
feu finally looks as young as it is, in time for 2026 admissions — one brand the team runs on its own.
feu finally looks as young as it is, in time for 2026 admissions — one brand the team runs on its own.
feu finally looks as young as it is, in time for 2026 admissions — one brand the team runs on its own.
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
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