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brand identity for a skills assessment and development app

industry

career tech, skills assessment

services

logotype, app icon, visual system, brandbook

location

Vancouver, Canada

contacts

web-site

app store

google play

description

Skilliby is a mobile platform where people build a living profile of skills demonstrated through practical tasks across different fields. the app is available on iOS and Android.

the mark is built from parts locking together, the way a skill profile is earned: piece by piece.

two audiences,

one mark

two audiences,

one mark

the platform speaks to two audiences: people building a record of their skills, and companies looking for talent through demonstrated ability. one needs to keep going, the other needs proof.

go playful and employers stop taking it seriously. go corporate and nobody finishes the first task. the identity had to land exactly between those two.

the platform speaks to two audiences: people building a record of their skills, and companies looking for talent through demonstrated ability. one needs to keep going, the other needs proof.

go playful and employers stop taking it seriously. go corporate and nobody finishes the first task. the identity had to land exactly between those two.

assembled,

like a skill set

assembled,

like a skill set

eight routes went up on the wall — loops, hexes, brushed letters. the one that stuck builds the "s" out of separate pieces, which is the product in one shape: you pass tasks, the pieces add up.

i kept the pieces geometric. the tasks feel like a game, but the outcome is someone’s job — so it had to be round enough to feel human, straight enough to be believed.

the split is cut into the shape, not painted on — so it holds in flat white too. cyan just turns the seam up.

eight routes went up on the wall — loops, hexes, brushed letters. the one that stuck builds the "s" out of separate pieces, which is the product in one shape: you pass tasks, the pieces add up.

i kept the pieces geometric. the tasks feel like a game, but the outcome is someone’s job — so it had to be round enough to feel human, straight enough to be believed.

the split is cut into the shape, not painted on — so it holds in flat white too. cyan just turns the seam up.

Skilliby typefaces: Switzer Semibold and Satoshi

Skilliby color palette: purple, cyan, dark navy and white

nobody in the picture

hr brands reach for people — handshakes, someone waving you into your future. i left all of it out. the moment you put a face on it, part of the audience stops seeing themselves in it.

an abstract mark stays open. the platform builds a skill profile from what people actually do — so the brand has no business picking an age, a gender or a dress code.

hr brands reach for people — handshakes, someone waving you into your future. i left all of it out. the moment you put a face on it, part of the audience stops seeing themselves in it.

an abstract mark stays open. the platform builds a skill profile from what people actually do — so the brand has no business picking an age, a gender or a dress code.