a face worth trusting.
the fund now approaches partners with one coherent identity — every touchpoint starting from the same system.
brand identity for a cultural heritage fund
services
brand identity, visual system,
guidelines, presentation template
industry
culture, heritage
preservation
location
Kyiv, Ukraine
description
the ukrainian cultural heritage fund restores what war and time erase — and raises the money to do it. it needed to look as serious as that mission.
the identity turns the work itself into the idea: black-and-white ruins, redrawn in gold.
a serious mission with no face
the fund approaches partners and donors to fund restoration — but had no identity to stand behind. a body asking for trust has to look trustworthy.
it also had to work everywhere: print and screen, ukrainian and english, from a guideline book to a partnership deck.
finding the one idea
several directions were explored before one held: gold lines that trace a building's lost contour over its black-and-white ruin. past and future in a single frame.
from there — the wordmark, the type system, the palette. sketches to concepts to a final that reads the same in every language and format.
gold lines don't decorate the ruin — they show what it could become again.
one system, loss and restoration
a bold wordmark — uchf — in three lockups (full, stacked, abbreviation), ukrainian and english. type set in unbounded semibold and bounded extralight.
gold gradient, light grey, near-black. the signature graphic runs through it all — delivered as a full guideline book and a partnership-proposal deck the team can actually use.
got a brand that gets lost? let's pull it together.
© 2026. artem kovalskyi. all right reserved
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