brand identity for the ukrainian cultural heritage fund
brand identity for the ukrainian cultural heritage fund
industry
industry
culture, heritage
preservation
culture, heritage
preservation
services
services
brand identity, visual system,
guidelines, presentation template
brand identity, visual system,
guidelines, presentation template
description
description
the ukrainian cultural heritage fund restores what war and time erase — and raises the money to do it. it needed to look as serious as that mission.
the identity turns the work itself into the idea: black-and-white ruins, redrawn in gold.
the ukrainian cultural heritage fund restores what war and time erase — and raises the money to do it. it needed to look as serious as that mission.
the identity turns the work itself into the idea: black-and-white ruins, redrawn in gold.
a serious mission with no face
a serious mission with no face
a serious mission with
no face
the fund approaches partners and donors to fund restoration — but had no identity to stand behind. a body asking for trust has to look trustworthy.
it also had to work everywhere: print and screen, ukrainian and english, from a guideline book to a partnership deck.
the fund approaches partners and donors to fund restoration — but had no identity to stand behind. a body asking for trust has to look trustworthy.
it also had to work everywhere: print and screen, ukrainian and english, from a guideline book to a partnership deck.
finding the
one idea
finding the
one idea
several directions were explored before one held: gold lines that trace a building’s lost contour over its black-and-white ruin. past and future in a single frame.
from there — the wordmark, the type system, the palette. sketches to concepts to a final that reads the same in every language and format.
gold lines don’t decorate the ruin — they show what it could become again.
several directions were explored before one held: gold lines that trace a building’s lost contour over its black-and-white ruin. past and future in a single frame.
from there — the wordmark, the type system, the palette. sketches to concepts to a final that reads the same in every language and format.
gold lines don’t decorate the ruin — they show what it could become again.
one system, loss and restoration
one system, loss and restoration
a bold wordmark — uchf — in three lockups (full, stacked, abbreviation), ukrainian and english. type set in unbounded semibold and bounded extralight.
gold gradient, light gray, near-black. the signature graphic runs through it all — delivered as a full guideline book and a partnership-proposal deck the team can actually use.
a bold wordmark — uchf — in three lockups (full, stacked, abbreviation), ukrainian and english. type set in unbounded semibold and bounded extralight.
gold gradient, light gray, near-black. the signature graphic runs through it all — delivered as a full guideline book and a partnership-proposal deck the team can actually use.
a face worth trusting.
a face worth trusting.
a face worth trusting.
four weeks from brief to handoff. the fund now approaches partners with one coherent identity — every touchpoint starting from the same system.
four weeks from brief to handoff. the fund now approaches partners with one coherent identity — every touchpoint starting from the same system.
four weeks from brief to handoff. the fund now approaches partners with one coherent identity — every touchpoint starting from the same system.
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
got a brand that gets lost? let’s pull it together.
email (click to copy)
hello@desgn.me
telegram
phone / whatsapp
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