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brand materials for a media basketball team

industry

sports,

media

sports,

media

services

presentation design,

print design

presentation design,

print design

location

Kyiv, Ukraine

description

psss team is a media basketball team — the product isn’t the score, it’s the show: players who are bloggers, a crowd that films itself, content that travels further than the game.

two documents: a sponsorship deck for brands, and a match invitation for the stands.

psss team is a media basketball team — the product isn’t the score, it’s the show: players who are bloggers, a crowd that films itself, content that travels further than the game.

two documents: a sponsorship deck for brands, and a match invitation for the stands.

PSSS Team About us slide shown on a billboard on a night basketball court

no trophies to lean on

a team pitching brands usually opens with titles. psss has none — no league history, no silverware. what it has is reach: players who are bloggers, and a crowd that films itself.

so the deck couldn’t argue like a sports proposal. it had to sell an audience — and prove that audience exists long before it mentions money.

a team pitching brands usually opens with titles. psss has none — no league history, no silverware. what it has is reach: players who are bloggers, and a crowd that films itself.

so the deck couldn’t argue like a sports proposal. it had to sell an audience — and prove that audience exists long before it mentions money.

the order does

the convincing

the order does

the convincing

the order does the convincing

nine slides stack as evidence: atmosphere first, then the players as characters, then the media players with their real follower counts, then the friends of the team — and only after all that, the numbers.

by the time price appears, a brand manager has already seen the audience.

the visual language carries its share: red, black, torn edges, type running over photography. street basketball, not corporate.

by the time price appears, a brand manager has already seen the audience.

the visual language carries its share: red, black, torn edges, type running over photography. street basketball, not corporate.

PSSS Team deck slides with media players’ reach and friends of the team

the price list is a hand of cards

the price list

is a hand of cards

sponsorship tiers are playing cards, a to f. a tariff table in a show deck reads like an invoice and kills the tone — cards stay with someone who reads ten proposals a week.

the invitation goes the other way: a personal letter from the team’s president, with a flag inside that doubles as the ticket. one object doing three jobs — entry, merch, prop in frame.

sponsorship tiers are playing cards, a to f. a tariff table in a show deck reads like an invoice and kills the tone — cards stay with someone who reads ten proposals a week.

the invitation goes the other way: a personal letter from the team’s president, with a flag inside that doubles as the ticket. one object doing three jobs — entry, merch, prop in frame.

PSSS Team sponsorship slides with tiers shown as playing cards

PSSS Team match invitation cards with a torn basketball illustration

two audiences, one voice.

two audiences,

one voice.

two audiences,

one voice.

brands get a case built on reach instead of trophies. fans get something printed like a zine — kept, not thrown away — and both documents sound like the same team.