two audiences, one voice.
brands get a case built on reach instead of trophies. fans get something printed like a zine — kept, not thrown away — and both documents sound like the same team.
brand materials for a media basketball team
services
presentation design, print design
industry
sports, media
location
Kyiv, Ukraine
description
psss team is a media basketball team — the product isn't the score, it's the show: players who are bloggers, a crowd that films itself, content that travels further than the game.
two documents: a sponsorship deck for brands, and a match invitation for the stands.
no trophies to lean on
a team pitching brands usually opens with titles. psss has none — no league history, no silverware. what it has is reach: players who are bloggers, and a crowd that films itself.
so the deck couldn't argue like a sports proposal. it had to sell an audience — and prove that audience exists long before it mentions money.
the order does
the convincing
the slides stack as evidence: atmosphere first, then the players as characters, then the media players with their real follower counts, then the friends of the team — and only after all that, the numbers.
by the time price appears, a brand manager has already seen the audience.
the visual language carries its share: red, black, torn edges, type running over photography. street basketball, not corporate sport.
the price list is a hand of cards
sponsorship tiers are playing cards, a to f. a tariff table in a show deck reads like an invoice and kills the tone — cards stay with someone who reads ten proposals a week.
the invitation goes the other way: a personal letter from the team's president, with a flag inside that doubles as the ticket. one object doing three jobs — entry, merch, prop in frame.
got a brand that gets lost? let's pull it together.
© 2026. artem kovalskyi. all right reserved
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