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website for a
seven-venue restaurant group

industry

restaurants, catering

restaurants,

catering

services

ux/ui design, sitemap,

wireframes

ux/ui design, sitemap,

wireframes

location

Ivano-Frankivsk, Ukraine

description

23 runs seven places in Ivano-Frankivsk — a bakery, a bar, a pastry shop, an italian restaurant, catering. one company, sixteen years, seven different characters.

i designed the site: structure and interface — one shell that holds seven characters without flattening them.

23 runs seven places in

Ivano-Frankivsk — a bakery, a bar, a pastry shop, an italian restaurant, catering. one company, sixteen years, seven different characters.

i designed the site: structure and interface — one shell that holds seven characters without flattening them.

23 runs seven places in Ivano-Frankivsk — a bakery, a bar, a pastry shop, an italian restaurant, catering. one company, sixteen years, seven different characters.

i designed the site: structure and interface — one shell that holds seven characters without flattening them.

Laptop on an orange chair showing the restaurant group homepage

four audiences,

one homepage

four audiences,

one homepage

seven venues with nothing visually in common had to read as one company — without flattening the differences that make each of them worth visiting.

guests choosing where to eat, suppliers, business partners, and people looking for work. treat them equally and the guest — the one the business runs on — gets buried under corporate blocks.

seven venues with nothing visually in common had to read as one company — without flattening the differences that make each of them worth visiting.

guests choosing where to eat, suppliers, business partners, and people looking for work. treat them equally and the guest — the one the business runs on — gets buried under corporate blocks.

Restaurant group website pages on an orange background

Full homepage of the restaurant group website

a city paper,
not a menu

the concept landed on a newspaper — a publication about the city rather than a restaurant site. it’s the one format built to hold unrelated things together.

structure followed the audience. guests own everything at the top; suppliers, partners and vacancies sit lower, in the footer — findable for the few who need them, out of the way for others.

sitemap first, then wireframes for every page. the layout was settled before a single photograph went in.

the concept landed on a newspaper — a publication about the city rather than a restaurant site. it’s the one format built to hold unrelated things together.

structure followed the audience. guests own everything at the top; suppliers, partners and vacancies sit lower, in the footer — findable for the few who need them, out of the way for others.

sitemap first, then wireframes for every page. the layout was settled before a single photograph went in.

Site map of the restaurant group website

Wireframes of the restaurant group website

the grid
never repeats

layout shifts on every scroll to avoid a catalog feel. hand-drawn marks sit over the strict grid — the only informal element, making seven businesses feel human.

on phones, navigation drops to a bottom bar. just like social apps, it keeps everything in thumb reach, the whole site one tap away.

layout shifts on every scroll to avoid a catalog feel. hand-drawn marks sit over the strict grid — the only informal element, making seven businesses feel human.

on phones, navigation drops to a bottom bar. just like social apps, it keeps everything in thumb reach, the whole site one tap away.