get in touch

landing page
for an ai design conference

industry

events,

tech conference

events,

tech conference

services

ux/ui design,

landing page

ux/ui design,

landing page

location

Kyiv, Ukraine

description

synthetica is Ukraine’s only conference built entirely around ai in creative work — two days of talks, workshops and panels with international speakers.

i designed the landing page: structure and interface — the only place the event existed before it happened.

synthetica is Ukraine’s only conference built entirely around ai in creative work — two days of talks, workshops and panels with international speakers.

i designed the landing page: structure and interface — the only place the event existed before it happened.

Laptop showing the Synthetica AI design conference landing page

the audience is afraid of falling behind

the audience is afraid of

falling behind

the audience is afraid of falling behind

the brief named the fear: designers and developers watching ai outpace them, with nowhere to catch up. that fear sells the ticket — not the program.

which puts the landing page in a bind. an event promising to sit at the frontier can’t look like it’s standing still — anything conventional, and the visitor decides the conference itself has fallen behind.

the brief named the fear: designers and developers watching ai outpace them, with nowhere to catch up. that fear sells the ticket — not the program.

the design has to be the argument

the design

has to be the argument

so the first decision wasn’t layout. if the page looks ahead of what people expect, the promise is believed before it’s read — and the fear that brought them here works for the event.

i gathered references around one question — what "now" looks like this year. refracted glass, oversized type, acid green on black. the mood was signed off before a screen was drawn.

the brief fixed six sections. my work was the order they’re felt in, and what each one has to prove.

so the first decision wasn’t layout. if the page looks ahead of what people expect, the promise is believed before it’s read — and the fear that brought them here works for the event.

i gathered references around one question — what "now" looks like this year. refracted glass, oversized type, acid green on black. the mood was signed off before a screen was drawn.

the brief fixed six sections. my work was the order they’re felt in, and what each one has to prove.

the look is

the evidence

the look is

the evidence

refracted glass carries it — the language ai products already speak, so it reads as native to the subject, not decorative. acid green on near-black says it faster than a headline.

oversized type keeps a dark page legible, the asymmetric grid keeps the eye moving. hand-drawn marks break the machine-perfect surface — an ai conference has to feel made by people.

refracted glass carries it — the language ai products already speak, so it reads as native to the subject, not decorative. acid green on near-black says it faster than a headline.

oversized type keeps a dark page legible, the asymmetric grid keeps the eye moving. hand-drawn marks break the machine-perfect surface — an ai conference has to feel made by people.